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Marketing Techniques Are More Important Than You Think
Filed Under (Advertising, Make Money Blogging) by Ian Richardson on 15-06-2009
On the surface, most marketing campaigns appear alike. They mainly rely on the same advertising vehicles, involve the same types of agencies and tend to cost a fair amount of money no matter what.
Why is it then that some campaigns turn companies into near overnight successes and others just fail to make the grade?
How is it that some companies with fairly average products can become household names, but companies with better products and even pricing might not even register as a blip on consumers’ radars?
In most cases, it all comes down to the techniques that were employed in the campaign. Common techniques can and do make sales. This is why they have become common. They do not, however, break records or catapult products to the top of sales charts. These techniques are simply missing the edge that others can provide.
If you want to see your business grow, the techniques used in your marketing will matter. Go with standard, straightforward tactics and your business will likely see results. Think on a deeper, more creative level and the impact will likely blow away expectations.
Consider some of the world’s most successful companies and the products they have to offer. The biggest burger chains do not necessarily have the best burgers in the world. The greatest selling sneakers might not be the most comfortable. The hottest rock bands might hurt people’s ears. Despite these things, the products they offer sell and they sell well.
So, how do they do it? The companies that are found at the pinnacle of their own industries tend to use marketing techniques that are slightly different. While their advertisements might only seem slightly slicker than others, there is more to their strategy than that.
Companies that succeed in their marketing efforts tend to appeal to people through:
- Symbols – Their logos and advertising designs might appeal to people through symbolism. Whether it is a blatant effort or simply by chance, the right logos can reach out to people on the subconscious level. When the right message is received, people will respond.
- Inborn responses – People, just like all other animals, are born with certain things that they respond to. When marketing triggers innate programming, people take notice. They will sometimes do so whether they want to or not.
- Emotions – Appeal to people on an emotional level and they will be sold. When natural emotions are triggered through marketing efforts, people will tend to gravitate toward a product. If marketing makes people believe a product will make their family happy, provide them personal satisfaction, deliver fun, smiles, sex appeal or what have you, sales will follow.
Tried and true marketing techniques can build up your company and its product sales in a modest way. If it is time to take efforts to the next level, appealing to customers in a different way is a must. When campaigns reach out to people’s emotions, their inborn wiring or even their trust of certain symbols, the sky is often the limit.
Catch you later,
Ian
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Yet another very true statement Ian. Now I don’t know about you but I can speak for myself and say that I am definitely not taking advantage of all the marketing techniques that I know of EVEN if I know that they can produce incredible results.
I am sure that I am not the only one that has that problem but one can only wonder why that is… Are you doing all that you know how to do and need to do to market your business?
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[...] Marketing Techniques are More Improtant than you think! [...]
Yes Ian I agree to you about the marketing techniques!everyone knows that they are lots of marketing techniques available but some of them are truly applicable for the good results!the successful companies might be not best at their service but still consumer use their service because they have made them as a brand with their simple & proven marketing technology!any way thanks for this!hope all the visitors will agree to you!with best regards
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Ian Reply:
June 29th, 2009 at 11:33 pm
Thanks for your comment and feedback.
Pity you didn’t leave a real name (can be fake if you like) so then I could address you by name…
AND
You would get valuable link love.
Keep this in mind people when you leave a comment.
If you don’t enter a real name I will replace it with No Name Given
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i think marketing is not as easy as others are saying; and you are right. It is very essential to business. What is a store without customers?
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Without marketing, i don’t think i would ever stay this long in my catering business. Keep up the good work sharing marketing skills.
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You are right. marketing now in days is EVERYTHING! If you have to know what you are doing in order to bring in the most targeted traffic.
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Some very interesting points. I’d certainly agree that a lot of large companies use the symbols, inborn responses and emotions to drive sales.
However there are some organisations that are successful that don’t: Google, Ubuntu, Java et. al. These organisations tend to get a lot more respect as their promotion strategy is largely based on the quality and nature of what they do.
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Hello Ian i appreciate you for providing this information about the marketing saying that the technique required for any particular marketing is more important than our thoughts showing some relevant examples !it was nice but could you please provide me some more details about it such as some techniqes of marketing for my online business!
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Always so much to do and learn. I don’t know how much any one company can do but certainly there are those that stand out and achieve a great deal of success through their marketing techniques. In competitive fields it’s impossible to survive without good marketing.
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And more simple than we think…
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I appreciate you Ian for your post about the marketing techniqes it is very useful for the persons like us!
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I sell homes, so my website is found through the web with good rankings, however keeping the client is the problem. I find that you 3 suggestions are important, but like everything else some of these marketing techniques take time. McDonalds wasn’t a success overnight. I want success, but in real estate you must go slow and steady.
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Ian i dont know what will be your reaction about it but i will truly say from my heart that after reading your post one week ago i tried to use some of your tips to my site & i got some improvement in my site !thanks for it!
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Ian Reply:
June 29th, 2009 at 11:27 pm
It’s a pity you didn’t put your name (or even a fake name) into your comment because now I have to replace it with No Name Given.
I’ll be doing this for all comments I think are worthy of posting, but if no REAL name is entered I will replace it
AND
You will miss out on some Link Love.
Thanks for letting me know I helped
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Thanks for the post. Marketing techniqies are very important nowadays. Many bussinessman dont apreciate the need of it. Whae they realize it – it is too late, and market research is very costly to afford.
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Thanks for the insight. My company has toyed with symbols and such for marketing purposes and as long as you have something out there that’s a nice clean image you’ll get responses.
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Some time we can’t afford to do all …..
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Ian you have brought forward a very interesting fact which people were not aware of and often end up furstrating as to why there products are not doing well despite good quality and huge amount of money spend on advertising.When we talk about marketing often people think in terms of advertising and sales promotion but there is much more to marketing ,its all about how your product is perceived but the consumers and how they respond to it moreover how can we improve the perception so as to people can relate to it.yes an emotional appeal though advertising where in consumers can relate to the product in there lives works great and often bring in excellent results.
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I hear what your saying. For me my mind boggles that companies like La Senza do massive paid media deals for untargeted traffic, yet they do not have a Canadian affiliate program. Why spend money on getting your logo/symbol and marketing message right if you do not market it properly.
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Hello Ian unlike others i will not admire for your jobe of providing the info about the marketing but I will say that it is very good that you did it but as we are the new one in the market so could you please tell more about it with the specific examples!By this step not only me but all the new ones also will admire you for your contribution toward us!
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[...] Richardson presents Marketing Techniques Are More Important Than You Think posted at Make Money Blogging EzyAs123. saying, On the surface, most marketing campaigns appear [...]
Thanks for your submission to the Fifty Second edition of the Blog Carnival: Blogging. Your post has been accepted and its live:
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[...] Richardson presents Marketing Techniques Are More Important Than You Think posted at Make Everything EzyAs123, saying, “On the surface, most marketing campaigns appear [...]
[...] Richardson presents Marketing Techniques Are More Important Than You Think posted at Make Everything EzyAs123, saying, “On the surface, most marketing campaigns appear [...]
[...] Richardson presents Marketing Techniques Are More Important Than You Think posted at Make Everything EzyAs123, saying, “On the surface, most marketing campaigns appear [...]
As you say, emotions are very important in marketing.
I think a lot of companies are using this technique now by marketing their products as being environmentally friendly. This makes people feel good about what they’re buying.
It’s been working well for a while. However, I think the effect is waning, since there are just so many companies doing this. Also, people are becoming skeptical about some green theories, such as global warming. So there’s not the same “warm inner glow” about the subject that there used to be.
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Byran from plastics manufacturer Reply:
September 28th, 2009 at 5:28 pm
Matt, I agree with you on emotions in your marketing. Need to be careful with whos emotions are in the marketing campaign, yours or the customers.
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The book teaches techniques and skills that will improve the success of any marketing.
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If I heard from one of the richest man of the world, Donald Trumph. The product itself is marketing strategy. Marketing strategy is different than promoting strategy. Marketing strategy should start when creating a product.
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Wholeheartedly agree. Though most marketing campaigns appear alike, they are actually diverse especially when it comes to efficacy. That being said, there are really certain marketing techniques that could be more useful that we already know.
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Spot-on! The details behind marketing campaigns are so over-looked…and the people that over-look this hard work are executive management and sales. That why it’s very important to communicate to both. Thanks for the post.
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