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Yahoo and Adobe Selling Ads For Adobe PDF Content

November 29th, 2007

I just read an interesting article which could be the beginning of a whole new revenue channel for people like us who create PDF documents for our Interent Business.

Adobe Systems and Yahoo are partnering on a new advertising service for publishers interested in finding new revenue through content created in Adobe’s portable document format, or PDF.

This optional service for publishers, which is currently in the testing phase, has the potential to offer readers access to more free content, supported by ads.

Text-based ads, sold by Yahoo, will appear in a side panel next to the PDF document.

Ad revenue will be shared by Adobe, Yahoo and the content publishers. For Adobe, it’s a chance to participate in the lucrative online ad business.

I can see this being a BIG opportunity for PDF document publishers like us because it’s another way to make money on content.

One of the best things is that we will pay nothing to participate.

First we upload the PDF content to Adobe, the content is then ad-enabled. We can then distribute however we like.

People who read the document will see the usual content, along with some ads targeted to that content.

Advertisers will pay for the ads per click, which is the conventional online ad model.

Publishers testing the program include IDG InfoWorld, Wired, Pearson’s Education, Meredith MDP and Reed Elsevier. (NYSE:RUK) (NYSE:ENL)

I’ll be doing some more research on this and report my finding here on the blog. I will also be putting together a training video to show you how it’s all done.

If you like what I post on my blog and you would like me to post more, could you grab me a coffee to help stay awake? A coffee usually costs $3, but everything helps :)

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Breaking News, How To, Internet Business

  1. March 15th, 2008 at 04:42 | #1

    Here is a complete review of the Beta proram (adsforpdf):

    http://www.qzaki.com/Archive/AdsforPDF-Review.pdf

    of course the review is a PDF.

    [Reply]

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  3. December 9th, 2008 at 06:29 | #3

    Do you have a screenshot how will it look likes? also how about if someone downloaded the pdf then read it offline then click the ads? do it store cookies so that when he/she comes online the click will still counted?

    [Reply]

  1. December 9th, 2007 at 06:22 | #1
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