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This multivariate testing software is easy to install. It supports an infinite number of variables for testing. It automatically learns which versions of the variables are the most profitable and displays them more often. This is 100% “set it and forget it” software.

So What Is Multivariate Testing?

That’s a great question! To answer it, we need to define it’s poorer cousin first. What is “split testing”?

Here’s the deal. Every word on every sales page helps you make a sale… or lose it. Not only that, the fonts you use, the colours you use and your layout all either contribute to making a sale… or losing it. That’s just a fact.

So, we could look up there at the headline for this sales page and decide to change just one word… or maybe leave out just one word. Then if we were to rotate the sales page so that every other visitor saw the headline with that word and the other 50% of visitors saw the headline without that word… that would be “split testing” otherwise known as A/B testing.

After a few dozen sales, we could see which version of that variable (the headline) contributed to more sales. If you think about it… that’s pretty exciting.

It’s also pretty overwhelming. Think about all of the variables that could be tested on any sales page… the colours, the fonts, the layout, the headline, the product description, the guarantee, the call to action, the pictures… wow! That could take a thousand years to test with split testing!

Multivariate testing is the solution. You load up all of those variables (ie: headline, product description, product picture, guarantee, etc.) into the multivariate testing system right at the beginning (although you can add more later). Multivariate testing is a system which randomly selects a version of each variable every time a new visitor comes to the sales page.

Actually… it isn’t random! The very first time you make a single sale… that randomness changes. It will now start to show the version of the variables that made the sale more often. It doesn’t show them all of the time because there might be other versions of those variables that actually sell better… but it “learns” with every single sale and shows the versions of each variable that are more likely to make a sale. It does this all automatically!

That’s multivariate testing in a nutshell. It’s an extremely powerful way to put your sales letter on autopilot and allow it to “learn” how to sell better… and automatically make the adjustments to do just that!

Can MuVar Be Used On Any Kind Of Site?

No. Unfortunately the technology used slightly limits the type of site that MuVar can be used to optimize. It can be used on any HTML page. If your sales page ends with a .html or a .htm, then you can use MuVar on it.

MuVar is a PHP script, so there is no way to use MuVar on a PHP page. So if your page ends with .php, then MuVar can NOT be used to optimize that sales page.

It also can’t be used on .shtml pages if they actually use SSI because the SSI would never be interpretted. ASP pages can’t be optimized with MuVar for the same reason.

You can use any technology you wish with an HTML page though. Javascript is just fine. So is Flash and CSS. Tables, graphics… anything that can be put on an HTML page is just fine. MuVar can deal with any kind of HTML page.

So, before you order MuVar, make sure your sales page ends with a .html ending. If it does, you are OK. If not, then you might have a problem getting MuVar installed unless you first convert your sales page to HTML.

Doesn’t It Take Forever To Get Results From Multivariate Testing?

No. Of course not. You get results much, much faster with multivariate testing. With your very first sale, you have some data on every single variable under test. With split testing, you have data on only one variable.

In fact, you are much more likely to get your first sale much faster with multivariate testing. Until that first sale, it is randomly choosing between every single combination of variables you loaded. Because of that, you are more likely to randomly show that magical combination that has a high conversion ratio (ie: sells better).

Give it a try and see what I mean. Don’t wait 1,000 impressions to get that first sale because most of the copy on your page needs to be optimized. Allow MuVar to optimize it all at the same time and perhaps get that first sale after 50 or 100 impressions.

http://www.muvar.com

Regards,

Ian