When I was a kid (some may say I still act like one sometimes) I remember sitting down with my Dad on a Sunday afternoon to watch old Western movies, some of them were even the now famous “Spaghetti Westerns”. To this day I still like to watch one now and then, probably to remember the days spent with Dad. I used to imagine living in that time when people carried guns, but didn’t go round shooting everyone. People often referred to it as the “Wild West” of the 19th Century. In some ways, the Internet World is the “Wild West” of the 20th Century and “there’s Gold in them thar Hills!”

Biggest problem with this “Gold Rush” is that changes come a lot faster than they did in the “Old Days”, but that doesn’t mean you’re too late, or need to worry about being left behind because it’s still early days yet. In fact, Social Networks are exploding across the World Wide Web faster than you can say “Draw!” Web logs (or Blogs as they are know now) and Social Networking sites are interconnecting people, information and commerce quicker than the “bush telegraph”.

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A good friend of mine here in Australia, Ric Raftis, has decided to come out from his monitor, and his web site/blog http://www.no-bull.net/blog/ and share some of his views on Internet Marketing.

His first hard hitting release is:

Internet Marketing – A Philosophical Perspective

Visit YouTube and have a look at what my Aussie Mate has to say.

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In our world of online business, many things have gone wrong. In fact, something has gone terribly wrong. In the chase for wealth and success, business ethics have not so much fallen by the side of the road, as they have been worn to shreds, trampled on, and burnt to ash. At one time, perhaps there was a loose form of rule that applied, but now there only exists forms of chaos, greed, and hype. Maybe your little corner of the Internet is not quite this bad, but for most — especially our prospective customers — this is a daily online occurrence.

Business ethics require integrity. Integrity refers to reliability, consistency, and wholeness,. Ethical businesses take care of people with esteem, honesty, and integrity. They maintain their promises, and they honor their commitments. The global, international concept of business is primarily based on the tenet of competition for limited assets. This results in the routine of getting the most out of one’s gains at the expense of other people. This, in due course, has the outcome of creating a class structure of those who “have,” and those who “have not.” This is really equal to ” eradicating the enemy” — effectively, other human beings. This could even be viewed as a form of suicide, if we take into account the old cartoon character, Pogo. He is famous for saying that the enemy is “Us.”

A model of “ethics” is based essentially on moral principles. That is, the principles of right and wrong, as determined by the core human standards that we, as human beings, hold treasured in our hearts. These are underlying values of love, compassion, fairness, honesty, reverence, peace, joyfulness, success, harmony, beauty, and so many more of the greatest things in the experience of humankind.

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