I’ve been working closely with a very successful businessman who has been teaching me quite a bit over the past few weeks.

He wrote something recently that I wanted to share with everyone and get some comments happening on what he has to say.

Here’s what Charles had to say (or write in this case).

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So, you have already planned an online business, built a web site, and now you are waiting for the traffic.

Don’t wait, as it may not come as fast as you would like. You need to take action now. All you need is an activity that will get people to come back and visit your site.

For sure, a lot of your customers may be looking for the type of product or service that you offer. So, how will you attract those buyers who are not yet familiar with your site and those who you want to have come back again?

How will you gain visitors and drive traffic to your site?

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….the easier option compared to using Photoshop.

Hey there, how is your week going so far?

I got to playing around with making covers in Photoshop yesterday and it got me to thinking about the fact that some of you might not be able to afford Photoshop, and more importantly, might have it but your not comfortable with making covers using Photoshop Ecover Action Scripts.

Well I have some good news for you

I thought I better find a solution for you guys, so I did and I found Push Button Ecovers.

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WARNING:

You have 7 days to take advantage of the $27 special price.

On June 30, 2009 the price jumps back to $37.

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My inbox is full of nothing but crap.

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On the surface, most marketing campaigns appear alike. They mainly rely on the same advertising vehicles, involve the same types of agencies and tend to cost a fair amount of money no matter what.

Why is it then that some campaigns turn companies into near overnight successes and others just fail to make the grade?

How is it that some companies with fairly average products can become household names, but companies with better products and even pricing might not even register as a blip on consumers’ radars?

In most cases, it all comes down to the techniques that were employed in the campaign. Common techniques can and do make sales. This is why they have become common. They do not, however, break records or catapult products to the top of sales charts. These techniques are simply missing the edge that others can provide.

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I got this note from Jack Humphrey today:

Hey Ian,

Here’s a real-world reason why I love Utility Poster.

You have to have new blog posts going up regularly to get all the traffic and rankings you possibly can. I want a new post going up every week day.

There are some days where a post is just not going to be possible if I create it from scratch.

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Sorry, I haven’t written something here for a while, it’s because I’ve been really busy.

Busy building my offline business with my online knowledge.

I know I’ve told you this before, but if you want to try something a little different then I suggest you grab your copy of Easy Offline Cash, just like I did, read what Mark has to say, and put it into action.  Ever since I’ve really put what Mark says into action, and I emphasise really because I procrastinated on too many things for too long.

Anyway, I digress a little.

I’ve built a few sites for businesses lately, each one interesting in their own way.

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What makes one product sell a hundred times better than a similar and even lower-priced brand?

Why will some people pass up major savings to buy identical items at higher-priced stores?

How come some service providers are overrun with business when their competition hardly receives a telephone call?

There is a single answer to all of these questions: It is influence.

When marketing professionals manage to influence consumers with their advertising and branding campaigns, it shows in people’s responses to certain products, stores and service providers. If influencing is particularly successful, consumers are likely to pass by savings, convenience and even better service and higher quality to get what it is they believe they cannot do without.

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