Voting is over and the Copywriting eCourse has been through a couple of changes in price and delivery thanks to your feedback. Now it’s Open and Ready to start delivering your daily course.
As requested I’ve added two payment methods (One Off and Weekly Subscription) and I’ve also decided to offer the Copywriting eCourse at a limited time special price until midnight on the 30th November 2008.
The special price is One Off Paymet of $50 or a Weekly Payment of $8.61 and will go up when the countdown has finished.
Grab it before this price disappears forever.
Information on how you can promote this package for 40% commission will be released after the special price is finished.
Thank you everyone who voted.
Quick note for those people who voted no. It would have been nice if you added a comment to the post so I knew WHY you weren’t interested. All feedback helps me make this blog a better place for you to visit and find what you are looking for.
You know, I used to think copywriting was only possible by the specially trained people who could write using a special secret formula only available to the few, but in fact it’s not as hard as you might think if you follow some specific guidelines, and in some cases (especially writing sales pages) forgetting what you learnt in English classes. This is something I’m still battling with because my mother always taught me to use “proper” English when writing, especially things like not starting a sentence with “And” or “But”. I don’t know about you but it still rubs me the wrong way when I read a sales page and see this happening.
In my pursuit for knowledge on how to be more successful with my copywriting I have collected a number of key points and strategies which I am considering making available through a 52 week copywriting course and at possibly the lowest membership fee I’ve ever considered and I’d like your opinion before I release it.
Here’s a list of the emails you will receive once a week for the next 52 weeks. I’m making it weekly so you can read, research and absorb what is being presented to you before you receive the next instalment.
NOTE: I am now thinking to make this a 52 DAY instead of a 52 WEEK eCourse because this information needs to be learnt FAST so you can apply it as soon as possible. I’m also thinking of having two ways to pay. Weekly, with the fee being $8.61 ($1.23 x 7) or a one off fee of $52.00 saving you $11.96. I’m also thinking of having an affiliate system where you can earn 40% for each person you recommend. I’m keen to read your thoughts on this so I can make it exactly what you want.
1. Internet Marketing is a sales-page driven industry
2. Five Copywriting Mistakes To Avoid
3. The AIDA Principle
4. Five Important Steps To Take Before Writing Your Sales Copy
5. Copies Shouldn’t Look Like Ads
6. Importance of Swap Files
7. Importance of Headlines
8. Kinds of Headlines You Can Use
9. Involving Your Audience
10. Five Intricacies To Be Aware When Writing Online Copy
11. Stopping Visitors Dead In Their Tracks With Your Online Copy
12. Making Your Copy Readable To People Who Only Scan Your Copy
13. Two Simple Approaches for Easy-To-Scan Copy
14. Appealing To The Emotions of Your Prospects
15. Focused Sales Copy
16. Words That Grab Attention - Part 1
17. Words That Grab Attention - Part 2
18. Salutations
19. Principal Selling Proposition
20. Unique Selling Proposition
21. Superb USP qualities
22. Mastering the Active Voice
23. The Preliminary Questionnaire
24. Building on The Preliminary Questionnaire
25. Emotional Exposition
26. Sales Trigger 1 - Giving Them A Reason
27. Sales Trigger 2 - Subliminal Commands - Part 1
28. Sales Trigger 2 - Subliminal Commands - Part 2
29. Sales Trigger 3 - Conjectures Taken as Facts
30. Sales Trigger 4 - Syntax Into Agreement
31. Sales Trigger 5 - Contextual Alterations
32. Sales Trigger 6 - Interactive Devices
33. Sales Trigger 7 - Painting a Clear Picture
34. Sales Trigger 8 - Telling a Story
35. Sales Trigger 9 - Third Party Recommendations
36. Sales Trigger 10 - The Consistency Principle
37. Clincher Statements
38. Seducing Your Readers
39. Lead with Benefits, Validate with Features
40. Shock Value
41. Exclusivity
42. Ten Commandments of Persuasive Copywriting
43. Sales Page Structure
44. Selling the Price
45. The Refund Rule
46. Call To Action
47. Adding a Recovery Device - Part 1
48. Adding a Recovery Device - Part 2
49. F-Shaped Reading Pattern and How It Improves The Response Rate
50. Writing For An Online Audience
51. Component Checklist
52. Performance Checklist & The Need For Constant Testing
Whew, that’s one extensive list of information even if I say so myself.
So, I bet you’re wondering about the price.
$67/month?
$47/month?
$27/month?
No where near it I’m happy to say
I’m thinking about making this entire 52 week Copywriting eCourse available for a mere $1.23/week in keeping with my EzyAs123 theme. Have you ever seen such a comprehensive course for such a little price?
Ok, now it’s time for you to tell me if you would be interested by using the poll below, and you are also welcome to write your comments below.
If enough people answer yes I will make it available on Friday (my time) next week.
Do you want to improve your Copywriting through a 52 Week eCourse?
Yes (75%, 12 Votes)
No (25%, 4 Votes)
Total Voters: 16
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Thanks for your vote and comments and I look forward to releasing this eCourse next week.
For such a long period of time, ezines were the most popular forms of online marketing. Although recently word has been spreading that you maybe wasting your time and efforts suing ezines to market your product or service. Could this be true? Let’s take a better look to give you better insight into this form of marketing.
To better understand this marketing technique, define what an ezine is. Basically, an ezine is an electronic magazine or newspaper that targets your segment of your market. These electronic magazines are widely distributed and one very important factor is that it is subscription based meaning that people opt in to get the information. Literally, these people of opt in are looking for information pertaining to your product and service. A common marketing adage is that the money is in the list and using the subscribers to your ezine you are able to send valuable information to a targeted group of individuals. It way to build a loyal following and promote your business and products or services.
Utilizing this form of marketing allows you to introduce new products or services to eager buyers. Why else would people opt in to your newsletter. An important point to remember is that you should not look at it as a way to just sell to people, but use it wisely to build long term relationships with your subscribers. Use the ezine to build your business and yourself as authority on your product or service. Provide useful and valuable information to build trust among your subscribers. Once you build this relationship with your subscribers, sales will ultimately follow.
The notion that the use of ezines as a marketing tool is useless is simply not true. Those nay sayers are likely those marketers who have no idea of how to use them effectively and have not had any success with their use. The more you understand how to use ezines as a marketing tool, the more rewards you will reap in the end. It’s not a tool that should be used just full of sales pitches, but rather a relationship builder and a vehicle to provide useful information. Providing useful and up to date information is way to build a great and lost lasting bond with your readers and will likely result in sales.
If you currently have not made use of an ezine, it’s time you got started. It’s a low cost way to generate additional sales and also provides you with a list of eager buyers you can sell to, provided you have built a solid relationship with your subscribers. The use of ezines is not dead as some would have you believe, but are still used by the top marketers in the internet. Learning how to use them effectively will show up in additional profits for your business.
One of the hardest challenges you will face on the internet is the race for a better position in the search engines. Search engines optimization is always changing and is one of the hardest to accomplish for many new and old marketers alike. Search engines are always changing the rules on how they rank websites, so maintaining your current top position is a constant battle. Although your site may go up and down in the rankings, all is not lost as there are a few things that always remains the same.
Content always remains the king in search engine marketing. If you provide quality original content, the search engines will reward you and your website. Keeping your content fresh and original is vital
to keeping your site high in the rankings. Google will reward sites that update their content with original quality content and will keep the spiders coming back for more. Quality original content will also produce many relevant links from other higher quality websites, which should produce better ranking for your site.
Relevant links is something that can have a tremendous effect on your website. The more relevant the link you get website, the higher ranking your website will attain. Link building should be done with care, as obtaining links from websites that have no relevance to yours could do more harm than good. Many webmasters jump at the chance to exchange links with each other and give little importance to find links that are relevant to their websites. It won’t help your ranking if the site linking to you has
nothing in common with what your site is about. Even if a visitor follows that link to your site, they will probably just leave as it has nothing to do with what he is searching for.
Recently, people have forgotten about listing their site with the web directories. Although, many directories are not worth the time to list your website, there are still a few worth taking the time to list your site. Try using the major web directories like Dmoz, MSN, Yahoo, etc. Search engine marketing is a long term project and cannot be accomplished overnight. Moving your site’s ranking up
takes time and needs to be consistently attended to. Even if you do not see instant results, keep to your plan, consistency is the key to success.
Many marketers get discouraged because they expect instant results. Search engines marketing requires times and if you stick it out, it will reward you for the long term. SEO marketing done right can reward you with traffic for a very long time.
Although this announcement may be a little late, you should still receive your weekly PLR gift though my autoresponder service. I’m a few weeks ahead of this with the delivery of the gifts, so if I don’t announce it here you will still receive it in your email.
Next to be released in the PLR Gifts Top 10 this week is List Building Strategies That Really Work!
Hope you enjoy it and I’m always keen to hear what you have to say about the quality of these products. Your feedback will help me pick the best products to offer.
Don’t forget you can have even more PLR/MRR products for a very low monthly fee (a lot lower than many of the products offered elsewhere). I have seen many of the products offered for anywhere between $10 and higher, so this membership is good even if you just want the product. You can join now, check out what already in there, and if you don’t like the products then simply cancel.
Endless Resale Rights is my first membership site and I’d like you to grab the rewards of being a member today.
You will receive an email from Aweber very shortly with the zipped file as an attachment, be sure to check your SPAM folder if you haven’t added me to your safe list.
If you need a good program for file unzipping then check out EzyFileZipper, it’s my own and you can also brand it yourself for promotion. To see what I did with these programs to get even more traffic to my site have a look at this post.
If you have any issues or any feedback please leave a comment or contact me through my helpdesk.
Could you actually create an income stream via the Internet?
The answer is YES.
Lots of ordinary people are actually creating an income stream using the Internet as their virtual store. Ultimately, all you need is time to understand how the Internet works and create an income generating strategy.
In order to make money online, you need to understand how to use this medium. Many have suggested that you start with something you are passionate about, or genuinely enjoy. It is important that you realise that you need not be an expert in this business to generate a profit. Even someone fairly new to the internet can get started and create some extra income.
You don’t even need to have your own website to get started. There are a lot of free services on the internet that will allow you to reach your goals. Build a plan of strategies, along with some marketing programs, that fit your budget and you will be well on your way to some added income online.
Here is a list of options to create some online income without having a website of your own.
1. Begin marketing an Affiliate Product
Search for an affiliate product that you would like to promote, making sure that you will earn a fair commission on each sale you make. Demands for digital products are in great demand because of the immediate availability. Many of these digital products offer very high commissions due to the very low cost to create and distribute them. Many of them are available for instant download after purchase, like digital books or software programs.
Choose your affiliate product carefully, by visiting the sales pages to see if they are professional and would make you want to buy the product.
2. Acquire a domain name
Purchasing a domain name is quite essential to redirecting your affiliate link. There are many places to purchase a domain name and prices are quite competitive. There are many domain sellers that offer coupons for discounts on your purchase. The prices will very depending on the extension you choose, with the dot coms being the most popular.
Having your own domain name lends credibility to your business. Sending someone to your domain will allow you to redirect that visitor to your affiliate website.
So when someone types in your domain in their browser, it will go to your affiliate link. The visitor will see the website with the product you are promoting.
This redirection will allow you to promote a product without having to create a product or actually build a website. It’s a very easy and cheap way to get started in creating an source of online income.
3. Produce Traffic at No Cost
There can be no sales of your affiliate product, if you have no visitors to your domain. Learning to send free traffic to your affiliate link at no cost is one of the best ways to make sales.
A valuable way to produce free targeted traffic to your website is to write articles and distribute these online. Short articles that are targeted to your affiliate product, along with a resource block containing your affiliate link to your website will produce the wanted results.
Articles you have written can be submitted to many article directories. These directories then allow other website owners to republish your articles as long as your resource block and links remain in tact. Depending on the quality of your articles, this can produce a viral effect sending hundreds or even thousands of targeted traffic to your website.
In addition to writing articles, blogging can also serve as resource of targeted traffic to your website. Using the many free blogging services and choosing some relevant keywords which would serve as anchor text to your website; blogs can be a huge source of additional free traffic.
Another unique way of getting targeted traffic to your website is to write some press releases. Press releases will help to spread the word about your product. There are many websites that are solely created to publish press releases.
Finally, the use of forums is a great way to generate buzz about your product. There are thousands of forums about virtually anything you can think about.
Becoming a member of your targeted forum and being viewed as an authority figure can produce huge results for your online business. In addition to posting useful and relevant information, many forums allow you to include a signature line that can target your website. This type of promotion if dome right can produce a very large amount of targeted free traffic for your website.
These are just a few basic ways to create some additional income online and if used properly can have a tremendous effect on your online business.
Did you know that resale right could earn you a huge amount of profits online?
Yes, they certainly can. By applying, some simple and powerful marketing secrets, you can outrank and outsell even the toughest competitors in your niche.
A large amount of online marketers have successfully used and recommended Resale Rights Secrets.
Anyone who wants to be successful online would benefit from buying this product. It is one of the most highly recommended online marketing guide and has been endorsed by various online experts and professionals. It is just a must read for anyone starting to buy and sell online.
Wouldn’t you like to take any resell rights product and be able to generate $10,000 or more by using these high effective marketing techniques?
How would you like to learn some high guarded marketing secrets that can actually show you how to generate sales from resale rights, no matter how many other marketers are promoting that same product?
You would be insane not to answer YES.
Until now there has never been a guide that showed you how successful internet marketers are making thousands of dollars selling simple resale rights. Fortunately for you, there is one now.
The information contained in Resale Rights Secrets will put to rest all the myths and lies regarding making money with resale rights.
Is making money with resale rights complicated and time consuming? The answer is no, when you find out how and what to do.
The information contained in Resale Rights Secrets will provide you with a blueprint and open up new ideas on how to generate more income with resale rights. Profits can be generated is a little as 2 days using the techniques in this package.
Unbelievable? You might think so, but it is actually not. One customer, who has implemented the techniques in this product, has generated 3000% profit selling to waiting buyer in hungry market. Yes, all of this can happen quite fast, and yes you can have similar results also.
The ebook reveals everything required to become successful marketing resale rights products. You get all the techniques and strategies you can apply to generate huge amounts of online profits in a relative short amount of time. Learn the techniques used by those who have been successful online.
It is a wealth of information that has never need revealed before. Techniques that the most successful resale rights experts have been using to generate their huge online profits.
You not for the first time can finally increase your online profits by employing these highly guarded techniques even if you a new to online marketing.
Making a income using resale rights products could not be easier. Forget about coming up with new ideas, that only consumes your valuable time. Your online profits are just waiting to be made with Resale Rights Secrets.
When people like what you do, they are happy to say good things about you. I’m sure you know that getting written or recorded testimonials for your products or services is an excellent way to build your credibility.
Sending and recording testimonials is one of the greatest ways of establishing trust with your potential customers. It is a way of showing them what your satisfied customers say about your products and services.
But did you know that testimonials can help increase your website?
Giving testimonials is not only a good way of brand building yourself, but also in getting traffic to your site. They are actually a unique and practical way of gaining visitors to your site. In most cases, you can find them in sales letters, sales text, email, etc. They can be placed on the product sales page that has lots of visitors.
When a potential consumer is considering whether to buy or not, testimonials may reassure him.
Basically, testimonials are a valuable addition to your marketing materials and your website. When done right, testimonials can be a strong ally in establishing the credibility of your website. Not only that, they often make the sale all by themselves. Therefore, you will have a greater chance of boosting your profits.
So, how will you make your testimonial a hit to your potential consumers?
No webmaster, no matter how successful, can resist an honest, glowing tribute to their creation. The trick is to write short, flattering testimonials for the content, design, functions, products, services, etc. of many web sites and send it to them as sincere “feedback.” Testimonials also assure the consumers whether to buy a product or not, so make sure that they absolutely get published.
Here are some of the basic things to consider in making a credible testimonial.
1. PHOTOS
Photos add credibility. These can help prove that these are real people. So, ask those people for photos. If they don’t have a scanned picture, they can send a softcopy by email.
2. E-SIGNATURES
Generally, almost all online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. In this way, people will feel the testimonial is more official.
3. PROFILES
The basic part of a testimonial is the profile. Ask your potential costumers to include a brief profile of themselves with their testimonial. Let them answer some basic questions like age, occupation, hobbies, favourite motto, etc. This will make your testimonials more entertaining to read. And, more chance of knowing you.
4. RECORDINGS
Testimonials are not only expressed through writings, but also verbally. One thing you can do is record people’s testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. With each one, include a phone number they can call to hear the actual testimonial. You can record online audio and online videos as well. Just convert the recording into an online audio file and upload it to your website. You can do some research on how to convert these files.
5. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire e-mail message instead of just the contents about the product or service. It will be more believable because it will include the date, time, subject, who it’s from, and who it’s to.
6. HAND WRITTEN LETTERS
Like, email signatures you can also mail hand written letters. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.
7. CONTACT INFORMATION
When you get testimonials from people, it is better to ask them if they are willing to include their contact information under the testimonial. In this way, you will allow your potential customers to ask your current customers questions about your product or service before they buy.
Also, if they’re speaking on behalf of a business, include the business name. Mention if they have any professional certifications or titles that would enhance their authority.
Those are some of the relevant things to consider in making a testimonial. Keep in mind that testimonials will help pave your way to a successful business. It really is worth the effort. So start collecting your own now!
The wait is over, all the loose ends have been tied up (as far as I can tell), I’m about to hold my breath and press the button to my very first membership site offer.
In today’s online marketing strategy, almost all who promote business have a killer email signature on the bottom. So what’s in an email signature? And how does it drive traffic to the website you are promoting?
An email signature is like a mini ad that is affixed to the bottom of an email. Its message could be as simple as your name and email or as elaborate as flashing animated graphics. And with a just few mouse clicks, you can add your signature to the bottom of your emails automatically.
Generally, an email signature is a free marketing tool, with the power to reach a large number of people.
To the individual, the email signature is a chance to be creative or make a political or social statement. To a business person, an email signature is a great opportunity to advertise your business to everyone who views your email. While advertising is often banned in mailing lists and newsgroups, email signatures are not. Just post a message followed by your worded signature.
Using email signatures costs nothing and takes virtually no time to set up. Even so, a lot of popular web marketers believe that it is one of the great ways to promote your site.
Like to know more? I hope so!
Email signatures work every time you reply to or forward any email message; the more times the email is sent or forwarded, the more times the signature is shown. Say, the second person forwards that email to his/her own circle of friends, and then each person forwards the email again and again. Your email signature linked to your website will be shown to people you don’t even know, absolutely free! So it only takes a few steps to spread and showcase your website.
Another good thing is that it is not SPAM. This is just a circle of friends forwarding emails to each other. But be sure you use the right email signature so that you’ll gain potential customers from the list of friends.
Business contacts should always have easy access to your website. Not everyone can easily memorize such a website. It’s a big mistake if you use a free sub domain in your signature as there is a great chance that people will not remember the whole website address. And that is useless. So it is important that you have a direct referral page URL in your email. Another good tip is to always set up a default email signature to be included in your emails once you use them.
So how can you make your email signature recognisable?
Your goal here is to encourage people to click to the link in your email signature. Remember that an email signature is an advertisement, and therefore, the basic guidelines for writing advertisements apply. To get the most mileage out of your email signature, here are some vital things to keep in mind.
1. Keep it simple, yet direct to the point. Most email systems and mailing lists will automatically cut off any signature exceeding 4-6 lines, so keep it below this length. It’s also a good idea to set your line lengths to about 60 characters — the optimal length for readability.
2. It should attract the people. Your email signature must be creatively done. Make use of “borders” of text or special characters.
3. Include the name of your business and a short, concise marketing statement.
4. Sell benefits, not features. Consumers will be more interested in the benefits they will receive from the products rather than its features.
5. Offer something free. An example of this is giving free information, a free-to-enter contest, free samples, etc. Your free report can contain other advertising material, but make sure that it does include free information so your customers won’t feel like they have been exploited.
6. Avoid using HTML coding in the signature. Many persons do not or cannot view HTML email. If you send plain text email, you are sure that everyone will be able to view it properly. Take into consideration different ways wherein your email signature will be recognized by the potential customers.
That’s all it takes to make your email signature stand out. So, better try it! - don’t miss out on using this free, easy advertising method to get more traffic to your website!
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