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Archive for April, 2007

Brainstorming New Marketing Concepts

Brainstorming is all about ideas. It’s about setting off a bumper crop of visions, options, and inspirations. From these, you will be able to select that first-class, unbeatable “miracle thought”… the one that has been all that you wanted and needed it to be for your successful business. This exceptional idea perhaps will be […]

A Web Builder’s Dilemma, Part II – A New Breed Of Web Site, The MEGA Mini Site!

We can easily see that there are many benefits for both the content site as well as the mini site. The question, then, might be: Is there a “hybrid” type of site that might embrace traits from both types of Web site?
What took you so long to ask? Enter stage right {drum roll!} — […]

What NEVER to say in an email or sales page!

Do not ask for the order. Inform & educate instead.
Avoiding rejection and educate your customers at the same time.
Emails and Sales pages are a way to express and market your products. Certain things will make your marketing a success; one of them is good content. Customers take a close look at how you present […]

A Web Builder’s Dilemma, Part I — Is The Mini Site On Its Way Out?

With the advent of “The Google Slap” where thousands of Internet Marketers with sites that were nothing more than Google Adsense and very little or no content, lost their engine indexing overnight. Business went down the electronic drain, and any kind of page rank was a dim and distant memory. Although a hardship for […]

Information Overload And The Internet Marketer, Part 3: The-HYPErventilating-Syndrome

It has come to my attention that the Internet and what we’ve come to know as Information Overload have a whole lot to do with… breathing.
So much of the large load of information that come to us has to do with HYPE, and from this combination, I’ve coined the term HYPErventilate. Our only course […]

Information Overload And The Internet Marketer, Part 2: Stress Management Tactics

Information overload happens when you are attempting to learn too much, too fast.
What a statement for the 21st Century! I can just hear the groans — this is the INTERNET! Of course it’s too much, too fast! Because you are an Internet marketer, I am guessing that you just think that stress comes with […]

Information Overload And The Internet Marketer, Part 1: Focus Tactics

You are wallowing in two things today: 1) information overload and the glut of just more stuff in your inbox, and 2) a true sense of blame for this electronic-world-gone-crazy that has so relentlessly dumped all of this in your lap. To be fair, however, from your PC, out to the multitudinous servers of […]

As An Internet Marketer, You Just Became The Teacher

Congratulations! So, you are now an Internet Marketer! You’ve put up your Web site, and you’ve managed to scrape together the initial beginnings of a list! Boy, do you have work to do!
What we really meant to say is: Congratulations, you got through the basics!
Or maybe: Congratulations! You’ve started your own business. You’ve got […]